insight Tag

Madness, isn’t it, how it has taken a global pandemic to help us appreciate all the good stuff that’s actually right under our noses? I think I speak for many when I say that recent events have prompted us to reassess the stuff we truly value in life, and seek to make improvements where we can - let's talk about the Life Upgrade.

Let’s go back. It’s December 2019, Boris has recently been elected Prime Minister, Ed Sheeran’s Shape of You is Spotify’s most played song of the decade, Gavin & Stacey has us all on tenterhooks with that proposal, and ignorance masquerades as bliss.

In 2019 research showed… (now I know many will wince at an article that starts like this but bear with it, it’s pretty interesting…) that shoppers were actively avoiding the wave of self-serve checkouts and online automation that appeared in favour of staffed stores. The report noted that consumers actually value the tactile experience and human interaction over the distance that self-serve puts between them and the product. The drive for a traditional customer service

As you stroll to your local cafe or perhaps simply take an amble in your park you’ll likely take your surroundings for granted. What you don’t realise is that by you simply being there, part of that micro-climate and community, interacting in your own unique way, you are adding to its ‘sense of place’.

Design, right now, couldn’t be more important, and we’re not just saying that because we’re biased. On the most fundamental level, well designed visual cues - we’re talking posters, signage, floor-markings - all play a critical role in signposting public safety, but there’s no excuse for these to be boring.

We’d just come to terms with Brexit and hoped the worst was behind us when nature threw us a curve ball in the form of an invisible beastie that would change the way we look at the world. Yes there have been many Hollywood epics over the years, dramatising the odd epidemic but that’s just movies isn’t it? That would never happen in Real Life.