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I recounted a story from my youth to a new client recently, extolling the fact that they were a great British manufacturer with almost two centuries of history and they made great quality British products. It was a classic story of an old, faded green (or it could have been blue) tent that my Dad would bring out on family outings and mini-breaks. It was a heavy canvas affair, with sturdy guy ropes, big brass

As a creative agency, our creativity has been truly tested to its limits during Covid, as brands and advertisers have had to adjust their strategies to meet their audiences’ changing needs. As creatives, it is broadly assumed that we are vessels of infinite inspiration: simply bursting with ingenuity and original thought. This is not untrue, but perhaps more true in normal times, where our minds and senses are more free to roam, regularly bombarded by

The bash of a barista’s portafilter as the intense aroma of freshly-ground espresso fills the air. Happy chatter rising up from a busy beer garden on a warm day. Or simply a pleasant "mornin’!" from the shopkeeper as you walk by. What does your business sound like to your customers? What does it feel like, or smell like?

A window into your soul… not quite but hasn’t this new age of virtual meetings given us all a wonderful peek into each others lives.  Historically a work meeting was in quite a controlled environment, be it a board room, meeting table and the like, but now we have been thrown into an era where your opposite numbers could literally be anywhere and subject to the randomness of real life. We have seen meetings interrupted by a

When you really think about it, it’s probably quite un-remarkable what we buy in a crisis but what’s more interesting is why we buy it. As we haul ourselves through another re-invention of lock-down quarantine, the nation has quickly adapted to its new lifestyle. Logic dictates that this would inevitably be mirrored in buying patterns - mostly we’d be right in that logic.

There is an art to customer service that I worried was waining for a while, but I see hope as I think it’s coming back. In my much younger years I spent a lot of time in bars, on the service side not as a customer…well admittedly not all the time. Under the wing of a brilliant restauranteur and talented sommelier, we were taught drinks and food service. It was a really enjoyable time in

Your brand is more than a logo. It should have an identity, a language, a story. Consumers don’t decide to buy because they like a logo; they buy because they feel an emotional connection to the brand’s personality, believe in its values and take pride in the qualities that endorsing that brand represents about themselves. This connection is not created through a logo alone. Working with a creative agency like Westbrook gets you so much

The usefulness of the good old newspaper has taken a tragic decline in the last decade, so much so it’s rarely even found coddling your fish and chips. Just to be clear this isn’t going to be a story with a fairytale ending of ‘happily ever after’, but it may create some hope for the printed pieces we have long taken for granted.

On a rainy Sunday afternoon I recently found myself engrossed in the 2014 historic drama 'The Imitation Game’, lead character Alan Turing portrayed eloquently by the enigmatic Benedict Cumberbatch. For those who have not caught this flick, it is highly recommended, if not for the various acting triumphs, then at least for its historic significance. Now this isn’t a sappy film review as such, think more along the lines of a time for recognition and