Your brand is more than a logo. It should have an identity, a language, a story. Consumers don’t decide to buy because they like a logo; they buy because they feel an emotional connection to the brand’s personality, believe in its values and take pride in the qualities that endorsing that brand represents about themselves. This connection is not created through a logo alone. Working with a creative agency like Westbrook gets you so much
The usefulness of the good old newspaper has taken a tragic decline in the last decade, so much so it’s rarely even found coddling your fish and chips. Just to be clear this isn’t going to be a story with a fairytale ending of ‘happily ever after’, but it may create some hope for the printed pieces we have long taken for granted.
On a rainy Sunday afternoon I recently found myself engrossed in the 2014 historic drama 'The Imitation Game’, lead character Alan Turing portrayed eloquently by the enigmatic Benedict Cumberbatch. For those who have not caught this flick, it is highly recommended, if not for the various acting triumphs, then at least for its historic significance. Now this isn’t a sappy film review as such, think more along the lines of a time for recognition and
Madness, isn’t it, how it has taken a global pandemic to help us appreciate all the good stuff that’s actually right under our noses? I think I speak for many when I say that recent events have prompted us to reassess the stuff we truly value in life, and seek to make improvements where we can - let's talk about the Life Upgrade.
It’s quite common now that we find ourselves bouncing from week to week and asking ‘what should have been’. This month thousands of designers, buyers, press and generally fabulous people should have been flocking to the worlds capitals and fashion hubs to embrace the Fashion Month but alas the crowds were not allowed for obvious reasons.
In 2019 research showed… (now I know many will wince at an article that starts like this but bear with it, it’s pretty interesting…) that shoppers were actively avoiding the wave of self-serve checkouts and online automation that appeared in favour of staffed stores. The report noted that consumers actually value the tactile experience and human interaction over the distance that self-serve puts between them and the product. The drive for a traditional customer service
As you stroll to your local cafe or perhaps simply take an amble in your park you’ll likely take your surroundings for granted. What you don’t realise is that by you simply being there, part of that micro-climate and community, interacting in your own unique way, you are adding to its ‘sense of place’.
Design, right now, couldn’t be more important, and we’re not just saying that because we’re biased. On the most fundamental level, well designed visual cues - we’re talking posters, signage, floor-markings - all play a critical role in signposting public safety, but there’s no excuse for these to be boring.
Oh, how we love a good Winston quote. Okay, so we totally plagiarised this one for the title of our blog post, but the guy knew his stuff and in all honesty we can’t put it any better ourselves.