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Make Print Count

  /  Make Print Count
Our commitment

There's a place for print in this precious world. We call upon creators to make print with purpose, value and significance, to ensure that every piece counts.

Print gets a bad rap these days, and we get why: Mounting environmental awareness, dwindling attention spans, and evaporating marketing budgets. But what if we collectively set out to create print that spins these caveats into reasons?

Make Print Count is a concept that seeks to make only print that is

sustainable, inspiring & meaningful.

The power of print

Make Print Count celebrates the physicality of print:

Its tactility that stirs the senses; its interactivity that creates experiences; its permanence that imparts significance.

This is more than another ‘print is not dead’ campaign. The Make Print Count benchmark is defined by a code of principles that should be applied to any printed piece:

Its creativity is meaningful

Its production is responsible

Its purpose is valuable, to both recipient and creator.

What does this apply to?

Make Print Count is for all printed material from posters to packaging, magazines to textiles, using all printing techniques available. The delivered piece may be a work of art or a simple calling card.

Who is it for?

All creators are encouraged to adopt Make Print Count. This includes but is not exclusive to Agencies, Printers, Paper Mills, Publishers and Brands.

How does a piece or business qualify?

A simple set of guidelines are to be considered when using the marque.

An agency, printer, publisher, mill or brand can apply to use the marque as long as the guidelines are respected when using the marque. We expect advocates to use common sense and self regulation. Inappropriate use of the marque will be frowned upon.

What does it cost?

Nothing! It’s free to apply and use of the marque is encouraged.

Join the movement, make your mark

If you believe in print you can join other supporters in proudly displaying the Make Print Count marque on your next piece. This isn’t about us as individuals, it’s about our planet. The goal is to get word out about the Make Print Count mindset, and empower the industry to rethink the virtues of print and make print with purpose. So whether you’re a brand, an agency, a supplier or a client, it’s about collaborating to create an industry-wide movement.

To display the marque, all you need to do is answer a few simple questions to make sure your piece complies with the Make Print Count code. To receive a copy of the paperless questionnaire, or if you’re interested in talking about making your next print project count, get in touch via the contact details at the bottom of this page, or simply complete the contact form on this page and we’ll be in touch.

You can also show your support by following, sharing and liking Make Print Count on social media, or by tagging your next project #makeprintcount for a chance to be featured.

‘Make Print Count’ and the Make Print Count marque are both registered to Westbrook Agency ©2020. If you wish to use the marque, permissions and guidelines apply. Please get in touch for more information and a member of the Westbrook team will be happy to tell you more. 

Drop us a line

Together, let's Make Print Count

If you want to talk about your next sustainable print project, we’d love to hear from you.
To speak to one of the Westbrook team call us on 01943 604100.

The Westbrook office is based in
1 Wells Road, Ilkley, West Yorkshire, LS29 9JB.

Or, if you’d prefer to cut straight to the chase and receive a copy of our Make Print Count paperless questionnaire, just fill out the form below and we’ll be in touch.