In 2019 research showed… (now I know many will wince at an article that starts like this but bear with it, it’s pretty interesting…) that shoppers were actively avoiding the wave of self-serve checkouts and online automation that appeared in favour of staffed stores. The report noted that consumers actually value the tactile experience and human interaction over the distance that self-serve puts between them and the product. The drive for a traditional customer service
As you stroll to your local cafe or perhaps simply take an amble in your park you’ll likely take your surroundings for granted. What you don’t realise is that by you simply being there, part of that micro-climate and community, interacting in your own unique way, you are adding to its ‘sense of place’.
We’d just come to terms with Brexit and hoped the worst was behind us when nature threw us a curve ball in the form of an invisible beastie that would change the way we look at the world. Yes there have been many Hollywood epics over the years, dramatising the odd epidemic but that’s just movies isn’t it? That would never happen in Real Life.
It's quite staggering that in times like these, we have turned to technology to keep us connected with the world, ironic after so many bodies telling us for months we are in technology saturation. The Zoom call has replaced the board room for meetings, the smartphone is the new choice for cinematography and e-commerce is keeping us supplied with all the necessaries… and in some cases unnecessaries. For many businesses the prospect of commerce on-line is
There is something rather wonderful about a billboard. The first billboards were invented in the 1830s, growing to fame as the popular form of advertising in the 1860s. As the 19th century came to a close, the regular format of a billboard was defined and their popularity further skyrocketed. Billboards have a romanticism about them, iconic in history as defining major brands over the years, everything from airlines to contraceptives to soft drinks have found their
When crunch time comes, how you promote your brand in a crisis says an awful lot about your brand. You need to give the average consumer a lot of credit, they can see straight through the ‘BS’ and shoddy attempts to promote yourself or profiteer in a time of crisis will not go un-noticed. Your brand equity is hugely valuable to you and bad decisions now can whip that from under you in a breath.
There seem to be many schools of thought at the moment with regards to marketing your business. At the extremes are those that may feel like burying their heads in the sand and those who are taking control and looking ahead to when the effects of COVID-19 have passed. This may be a slight generalisation, but doing absolutely nothing at the moment could be a risky move. Yes we are all meeting financial challenges in