It's quite staggering that in times like these, we have turned to technology to keep us connected with the world, ironic after so many bodies telling us for months we are in technology saturation. The Zoom call has replaced the board room for meetings, the smartphone is the new choice for cinematography and e-commerce is keeping us supplied with all the necessaries… and in some cases unnecessaries. For many businesses the prospect of commerce on-line is
There is something rather wonderful about a billboard. The first billboards were invented in the 1830s, growing to fame as the popular form of advertising in the 1860s. As the 19th century came to a close, the regular format of a billboard was defined and their popularity further skyrocketed. Billboards have a romanticism about them, iconic in history as defining major brands over the years, everything from airlines to contraceptives to soft drinks have found their
When crunch time comes, how you promote your brand in a crisis says an awful lot about your brand. You need to give the average consumer a lot of credit, they can see straight through the ‘BS’ and shoddy attempts to promote yourself or profiteer in a time of crisis will not go un-noticed. Your brand equity is hugely valuable to you and bad decisions now can whip that from under you in a breath.
There seem to be many schools of thought at the moment with regards to marketing your business. At the extremes are those that may feel like burying their heads in the sand and those who are taking control and looking ahead to when the effects of COVID-19 have passed. This may be a slight generalisation, but doing absolutely nothing at the moment could be a risky move. Yes we are all meeting financial challenges in