Author: Charlotte Boon

The bash of a barista’s portafilter as the intense aroma of freshly-ground espresso fills the air. Happy chatter rising up from a busy beer garden on a warm day. Or simply a pleasant "mornin’!" from the shopkeeper as you walk by. What does your business sound like to your customers? What does it feel like, or smell like?

Your brand is more than a logo. It should have an identity, a language, a story. Consumers don’t decide to buy because they like a logo; they buy because they feel an emotional connection to the brand’s personality, believe in its values and take pride in the qualities that endorsing that brand represents about themselves. This connection is not created through a logo alone. Working with a creative agency like Westbrook gets you so much

Madness, isn’t it, how it has taken a global pandemic to help us appreciate all the good stuff that’s actually right under our noses? I think I speak for many when I say that recent events have prompted us to reassess the stuff we truly value in life, and seek to make improvements where we can - let's talk about the Life Upgrade.

Let’s go back. It’s December 2019, Boris has recently been elected Prime Minister, Ed Sheeran’s Shape of You is Spotify’s most played song of the decade, Gavin & Stacey has us all on tenterhooks with that proposal, and ignorance masquerades as bliss.

Design, right now, couldn’t be more important, and we’re not just saying that because we’re biased. On the most fundamental level, well designed visual cues - we’re talking posters, signage, floor-markings - all play a critical role in signposting public safety, but there’s no excuse for these to be boring.