As a creative agency, our creativity has been truly tested to its limits during Covid, as brands and advertisers have had to adjust their strategies to meet their audiences’ changing needs. As creatives, it is broadly assumed that we are vessels of infinite inspiration: simply bursting with ingenuity and original thought. This is not untrue, but perhaps more true in normal times, where our minds and senses are more free to roam, regularly bombarded by
The bash of a barista’s portafilter as the intense aroma of freshly-ground espresso fills the air. Happy chatter rising up from a busy beer garden on a warm day. Or simply a pleasant "mornin’!" from the shopkeeper as you walk by. What does your business sound like to your customers? What does it feel like, or smell like?
Your brand is more than a logo. It should have an identity, a language, a story. Consumers don’t decide to buy because they like a logo; they buy because they feel an emotional connection to the brand’s personality, believe in its values and take pride in the qualities that endorsing that brand represents about themselves. This connection is not created through a logo alone. Working with a creative agency like Westbrook gets you so much
Madness, isn’t it, how it has taken a global pandemic to help us appreciate all the good stuff that’s actually right under our noses? I think I speak for many when I say that recent events have prompted us to reassess the stuff we truly value in life, and seek to make improvements where we can - let's talk about the Life Upgrade.
Design, right now, couldn’t be more important, and we’re not just saying that because we’re biased. On the most fundamental level, well designed visual cues - we’re talking posters, signage, floor-markings - all play a critical role in signposting public safety, but there’s no excuse for these to be boring.
Oh, how we love a good Winston quote. Okay, so we totally plagiarised this one for the title of our blog post, but the guy knew his stuff and in all honesty we can’t put it any better ourselves.