As a creative agency, our creativity has been truly tested to its limits during Covid, as brands and advertisers have had to adjust their strategies to meet their audiences’ changing needs. As creatives, it is broadly assumed that we are vessels of infinite inspiration: simply bursting with ingenuity and original thought. This is not untrue, but perhaps more true in normal times, where our minds and senses are more free to roam, regularly bombarded by
With the new release of the IOS 14.5 update for iPhones and iPads, people are hyped with the brand new Emoji, the ability to unlock your phone with your Apple watch and not forgetting the brand new Apple Tags. Among these changes they have implemented App Tracking Transparency which might not be the greatest thing for advertisers after all.