“Sometimes it is the people no one imagines anything of, that do the things no one can imagine”
On a rainy Sunday afternoon I recently found myself engrossed in the 2014 historic drama 'The Imitation Game’, lead character Alan Turing portrayed eloquently by the enigmatic Benedict Cumberbatch. For those who have not caught this flick, it is highly recommended, if not for the various acting triumphs, then at least for its historic significance. Now this isn’t a sappy film review as such, think more along the lines of a time for recognition and
The Life Upgrade
Madness, isn’t it, how it has taken a global pandemic to help us appreciate all the good stuff that’s actually right under our noses? I think I speak for many when I say that recent events have prompted us to reassess the stuff we truly value in life, and seek to make improvements where we can - let's talk about the Life Upgrade.
Could the catwalk go out of fashion?
It’s quite common now that we find ourselves bouncing from week to week and asking ‘what should have been’. This month thousands of designers, buyers, press and generally fabulous people should have been flocking to the worlds capitals and fashion hubs to embrace the Fashion Month but alas the crowds were not allowed for obvious reasons.
2020: It is a Cultural Reset
Let’s go back. It’s December 2019, Boris has recently been elected Prime Minister, Ed Sheeran’s Shape of You is Spotify’s most played song of the decade, Gavin & Stacey has us all on tenterhooks with that proposal, and ignorance masquerades as bliss.
People count
In 2019 research showed… (now I know many will wince at an article that starts like this but bear with it, it’s pretty interesting…) that shoppers were actively avoiding the wave of self-serve checkouts and online automation that appeared in favour of staffed stores. The report noted that consumers actually value the tactile experience and human interaction over the distance that self-serve puts between them and the product. The drive for a traditional customer service
A Sense of Place
As you stroll to your local cafe or perhaps simply take an amble in your park you’ll likely take your surroundings for granted. What you don’t realise is that by you simply being there, part of that micro-climate and community, interacting in your own unique way, you are adding to its ‘sense of place’.
This is design you’ve been looking for
Design, right now, couldn’t be more important, and we’re not just saying that because we’re biased. On the most fundamental level, well designed visual cues - we’re talking posters, signage, floor-markings - all play a critical role in signposting public safety, but there’s no excuse for these to be boring.
“To improve is to change; to be perfect is to change often”
Oh, how we love a good Winston quote. Okay, so we totally plagiarised this one for the title of our blog post, but the guy knew his stuff and in all honesty we can’t put it any better ourselves.
Outbreak was a curious choice after Tootsie
We’d just come to terms with Brexit and hoped the worst was behind us when nature threw us a curve ball in the form of an invisible beastie that would change the way we look at the world. Yes there have been many Hollywood epics over the years, dramatising the odd epidemic but that’s just movies isn’t it? That would never happen in Real Life.
You are your brand
They say image is everything, and in the virtual world that’s really all you’ve got. Where we once greeted each other with a handshake, we now announce ourselves with a screen name.