As a creative agency, our creativity has been truly tested to its limits during Covid, as brands and advertisers have had to adjust their strategies to meet their audiences’ changing needs. As creatives, it is broadly assumed that we are vessels of infinite inspiration: simply bursting with ingenuity and original thought. This is not untrue, but perhaps more true in normal times, where our minds and senses are more free to roam, regularly bombarded by
Your brand is more than a logo. It should have an identity, a language, a story. Consumers don’t decide to buy because they like a logo; they buy because they feel an emotional connection to the brand’s personality, believe in its values and take pride in the qualities that endorsing that brand represents about themselves. This connection is not created through a logo alone. Working with a creative agency like Westbrook gets you so much
On a rainy Sunday afternoon I recently found myself engrossed in the 2014 historic drama 'The Imitation Game’, lead character Alan Turing portrayed eloquently by the enigmatic Benedict Cumberbatch. For those who have not caught this flick, it is highly recommended, if not for the various acting triumphs, then at least for its historic significance. Now this isn’t a sappy film review as such, think more along the lines of a time for recognition and
It’s quite common now that we find ourselves bouncing from week to week and asking ‘what should have been’. This month thousands of designers, buyers, press and generally fabulous people should have been flocking to the worlds capitals and fashion hubs to embrace the Fashion Month but alas the crowds were not allowed for obvious reasons.
Design, right now, couldn’t be more important, and we’re not just saying that because we’re biased. On the most fundamental level, well designed visual cues - we’re talking posters, signage, floor-markings - all play a critical role in signposting public safety, but there’s no excuse for these to be boring.