In 2019 research showed… (now I know many will wince at an article that starts like this but bear with it, it’s pretty interesting…) that shoppers were actively avoiding the wave of self-serve checkouts and online automation that appeared in favour of staffed stores. The report noted that consumers actually value the tactile experience and human interaction over the distance that self-serve puts between them and the product. The drive for a traditional customer service
As you stroll to your local cafe or perhaps simply take an amble in your park you’ll likely take your surroundings for granted. What you don’t realise is that by you simply being there, part of that micro-climate and community, interacting in your own unique way, you are adding to its ‘sense of place’.
Design, right now, couldn’t be more important, and we’re not just saying that because we’re biased. On the most fundamental level, well designed visual cues - we’re talking posters, signage, floor-markings - all play a critical role in signposting public safety, but there’s no excuse for these to be boring.
It's quite staggering that in times like these, we have turned to technology to keep us connected with the world, ironic after so many bodies telling us for months we are in technology saturation. The Zoom call has replaced the board room for meetings, the smartphone is the new choice for cinematography and e-commerce is keeping us supplied with all the necessaries… and in some cases unnecessaries. For many businesses the prospect of commerce on-line is
When crunch time comes, how you promote your brand in a crisis says an awful lot about your brand. You need to give the average consumer a lot of credit, they can see straight through the ‘BS’ and shoddy attempts to promote yourself or profiteer in a time of crisis will not go un-noticed. Your brand equity is hugely valuable to you and bad decisions now can whip that from under you in a breath.