It’s quite common now that we find ourselves bouncing from week to week and asking ‘what should have been’. This month thousands of designers, buyers, press and generally fabulous people should have been flocking to the worlds capitals and fashion hubs to embrace the Fashion Month but alas the crowds were not allowed for obvious reasons.
In 2019 research showed… (now I know many will wince at an article that starts like this but bear with it, it’s pretty interesting…) that shoppers were actively avoiding the wave of self-serve checkouts and online automation that appeared in favour of staffed stores. The report noted that consumers actually value the tactile experience and human interaction over the distance that self-serve puts between them and the product. The drive for a traditional customer service
Design, right now, couldn’t be more important, and we’re not just saying that because we’re biased. On the most fundamental level, well designed visual cues - we’re talking posters, signage, floor-markings - all play a critical role in signposting public safety, but there’s no excuse for these to be boring.