Oh, how we love a good Winston quote. Okay, so we totally plagiarised this one for the title of our blog post, but the guy knew his stuff and in all honesty we can’t put it any better ourselves.
When crunch time comes, how you promote your brand in a crisis says an awful lot about your brand. You need to give the average consumer a lot of credit, they can see straight through the ‘BS’ and shoddy attempts to promote yourself or profiteer in a time of crisis will not go un-noticed. Your brand equity is hugely valuable to you and bad decisions now can whip that from under you in a breath.
There seem to be many schools of thought at the moment with regards to marketing your business. At the extremes are those that may feel like burying their heads in the sand and those who are taking control and looking ahead to when the effects of COVID-19 have passed. This may be a slight generalisation, but doing absolutely nothing at the moment could be a risky move. Yes we are all meeting financial challenges in