Keeping creative during Covid
As a creative agency, our creativity has been truly tested to its limits during Covid, as brands and advertisers have had to adjust their strategies to meet their audiences’ changing needs. As creatives, it is broadly assumed that we are vessels of infinite inspiration: simply bursting with ingenuity and original thought. This is not untrue, but perhaps more true in normal times, where our minds and senses are more free to roam, regularly bombarded by