brands Tag

The bash of a barista’s portafilter as the intense aroma of freshly-ground espresso fills the air. Happy chatter rising up from a busy beer garden on a warm day. Or simply a pleasant "mornin’!" from the shopkeeper as you walk by. What does your business sound like to your customers? What does it feel like, or smell like?

There is an art to customer service that I worried was waining for a while, but I see hope as I think it’s coming back. In my much younger years I spent a lot of time in bars, on the service side not as a customer…well admittedly not all the time. Under the wing of a brilliant restauranteur and talented sommelier, we were taught drinks and food service. It was a really enjoyable time in