Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.
The ideas that comes to you in the middle of the night, over a morning coffee or nice bottle of wine with friends on a Friday. So many of these great ideas for brands, products or services lie languishing on fridge doors or buried at the back of your mind, waiting for ‘that day’ when you can find the time and help to turn that spark into a business.
Knowing how to handle an idea is somewhat of an art form. It takes experience, knowledge and a whole lot of lateral thinking to see the full potential of an idea and turn it into something real. It was once said that ‘One of the greatest pains to human nature is the pain of a new idea’.
The Ideas Engine has been created just for those moments, to help you take that idea and make it a reality, make it a business, give you a future.
We work with you, hand in hand, to understand your idea and see if it’s got legs. We explore if people will want to buy or use it, scope out the market. We’ve a network of colleagues and advisors who can establish whether your idea has been done before and importantly if it’s financially worth it. Nitty gritty out of the way, we’ll then take your rough n ready idea and run it through The Ideas Engine.
We’ll put it under the microscope, pull it apart, chunk down the problems, distil it into a refined idea, temper and test it, finally sprinkle with some of Westbrook’s imagination and bring it to life.
At the end of The Ideas Engine process you’ll have a fully fledged ‘Idea’ ready to take to the creative, marketing and business planning stage. You will be ready to turn your idea into a brand, service or product and you’ll have a clearer plan as to what you’ll need to do to bring it to market.
We are very proud to also be partnering with the Prince’s Trust and offering our Ideas Engine program to support young entrepreneurs in their first steps into creating new brands, businesses, services and products.
You need a new point of view...
Westbrook can work closely with you and help you to see a different perspective. We are a traditional creative and marketing agency at heart. We enable you to realise the idea or opportunity in front of you, by bringing a different, measured, point of view to the table. In our tool box along with our creativity and marketing prowess are are passion, conviction and confidence to help you build your idea into a rounded business concept. Think of us as the touchpaper to your spark.
Whether it’s realising a product, taking an intellectual idea digital, turning a sketch into a blueprint or simply following a dream – we can help bring them all to reality. We don’t just stop there, with almost three decades both running and advising businesses of all sizes we can advise on where to find funding, how to access markets, how to Trademark and Patent your ideas, and much more.
Who is this for?
The Ideas Engine is for eveyone. Whether you are just starting out with a natty product or you are an established business wanting to launch a new brand, The Ideas Engine is designed to help you get to the root of your ideas. It prepares you for the next steps when approaching a Creative Agency, Bank or other partner, giving you the confidence that you’ve nailed the idea and them the confidence to believe in you.
How does it work?
We begin with the basics, in a one hour session to learn all about your idea. At this stage we can quickly establish whether we can put you through The Ideas Engine.
If we think your idea sticks, we will take you through The Ideas Engine process over a series of face to face sessions, the number of which will depend upon the complexity and scale of your idea.
At the end of the process, we will work with you to ‘present’ your finished idea, all wrapped up in a smart narrative, ready to turn into a business and marketing plan.
All conversations are completely confidential.
``If you've an idea so cunning, that you could put a tail on it and call it a fox... tell us about it!``
Drop us a line
OK I'm ready...
If you want to talk about being bold, brave and imagining your brilliant idea, we’d love to hear from you. Our initial, hour long, session is completely FREE. Nothing to loose, no obligation to go further.
To speak to one of the totally approachable Westbrook team and arrange an Ideas Engine session, call us on 01943 604100.
The Westbrook office is based at: 1 Wells Road, Ilkley, West Yorkshire, LS29 9JB, we are happy to take face to face meetings and observer safe practice where appropriate.
Or, if you’d prefer to cut straight to the chase, drop us a note and receive a copy of our fabulous Ideas Engine fact sheet, just fill out the form and we’ll be in touch.
Please note, we are a broad minded and fair bunch however we’ve a few basic expectations and considerations.
We can’t guarantee that we can wave a wand and turn every idea you have into gold, some ideas are just lemons, we’ll be honest, don’t be offended.
We don’t have a direct line to Peter Jones on Dragons Den, sorry, but we hope to see you on there.
Be realistic about your financial and personal commitments to the whole process, it’s unlikely your idea will prosper if you can’t invest in it. However our role is to stretch that personal and financial investment as far as possible, we know its tough to begin with and you’ve many challenges ahead.
We are not here to run your new business for you, that’s on you, but we’ll help in any way we can.
The more open minded you can be with us, the better the results will be.